McDonald’s Corp. (MCD) franchisees are rolling out an electronic loyalty program in about 570 U.S. locations as stores seek to attract younger customers.
Mobile solutions marketer Front Flip LLC has introduced a
loyalty application in about 420 McDonald’s stores that rewards
customers with free food and other offerings. It is adding
another 150 locations in coming weeks, Front Flip founder and
Chief Executive Officer Sean Beckner said in an e-mailed
The world’s largest restaurant chain has been testing a
mobile payment program and introducing new items, such as
pumpkin lattes and chicken wings, to lure teens and young adults
as business in its home market stumbles. Sales at U.S.
restaurants open at least 13 months rose 0.2 percent in August,
trailing the 0.8 percent gain projected by analysts surveyed by
Consensus Metrix. Raed More: