Wednesday, October 2, 2013

McDonald’s Stores Trying Loyalty Program

McDonald’s Corp. (MCD) franchisees are rolling out an electronic loyalty program in about 570 U.S. locations as stores seek to attract younger customers.
Mobile solutions marketer Front Flip LLC has introduced a loyalty application in about 420 McDonald’s stores that rewards customers with free food and other offerings. It is adding another 150 locations in coming weeks, Front Flip founder and Chief Executive Officer Sean Beckner said in an e-mailed statement.

The world’s largest restaurant chain has been testing a mobile payment program and introducing new items, such as pumpkin lattes and chicken wings, to lure teens and young adults as business in its home market stumbles. Sales at U.S. restaurants open at least 13 months rose 0.2 percent in August, trailing the 0.8 percent gain projected by analysts surveyed by Consensus Metrix.  Raed More:

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