Wednesday, December 18, 2013

McDonald’s Company Description
McDonald’s is one of the largest fast food chains in the world with over 34,900 restaurants located in 119 countries, and annual revenues of $27.6 billion in 2012. The company divides its geographical segments into four regions namely the US, Europe, APMEA (Asia Pacific, Middle East and Africa) and Other Countries & Corporate (includes Canada, Latin America and corporate activities). Europe is the largest segment by revenues, while the US has the most number of locations with around 14,000. APMEA is the fastest growing segment with a revenues growing at a compound annual growth rate of 13.8% in the last three years. 81% of the company’s restaurants are franchised. Read More: MCD