McDonald’s (NYSE:MCD) wants to make sure all of its Millennial customers are still “Lovin’ It,” and that’s why the food giant is now testing out a loyalty program that it believes will better appeal to its Generation Y consumers and their smartphones.
According to Bloomberg, McDonald’s has confirmed that it is
launching an electric loyalty program in about 570 United States
locations with the help of mobile solutions marketer Front Flip LLC. Similar to programs employed by Starbucks (NASDAQ:SBUX) and Panera Bread Co. (NASDAQ:PNRA), the
program rewards frequent customers with free food and other offerings,
and also promises deals that are expected to drive traffic into
McDonald’s stores.Read More: