McDonald's Innovation Is Key For Shareholder Return

McDonald's (MCD) reported its sales for the month of August earlier this month. Globally speaking, the company's sales rose a robust 1.9% on recovery in Europe. However, domestically, the company's U.S. sales rose just 0.2% last month. While McDonald's clearly has a mature business in the U.S., I see burgeoning domestic competition increasingly threatening its market share at home. The issue could weigh on the company's overall growth moving forward and impact its valuation and stock price. So, in order to preserve value, McDonald's must stay relevant in the U.S. through product innovation. Read More